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Company Leadership
Robert Greg
Robert Rives
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Gregory L. Rives
President and Chief Executive Officer
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Greg Fred
Gregory T. Smart, CPM
Executive Vice President & Chief Operating Officer
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Fred Howell
Vice President & Chief Financial Officer
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Professional Equities, Inc.

In founding Professional Equities, Inc. (PEI) in 1969, Robert E. Rives set out to fulfill a vision of creating a real estate services firm expert across multiple industry disciplines - be it as a general partner, property manager, contractor or broker.

After more than four decades of strength, stability and achievement, Professional Equities is well positioned to extend its legacy of leadership. The nationally credentialed executive team of PEI brings decades of specialized experience to every real estate engagement. Supporting them is a sophisticated IT infrastructure that assures detailed project accounting and instant access to the key short- and long-term financial data needed to set the optimal balance between reinvestment in the asset and cash distributions to owners. In short, Professional Equities sweats the details because they believe it ultimately drive financial success.

Over the years, PEI has also come to perfect special capabilities that are major contributors to its success.

The first is the ability to analyze the market readiness of one or multiple properties, quickly assess deficiencies and needs, then prioritize the steps required to restore the property to competitiveness.

Another is to develop a value-added business plan tailored to favorably position a property within its market for immediate marketing benefit and at disposition, optimal financial gain. Typically, its focus is to maintain a community as an attractive physical asset and to treat residents well to encourage lease renewal. Also, the property records it maintains are painstakingly accurate and complete.

Professional Equities has also developed a penchant for capitalizing on special opportunities presented by the peaks and valleys of evolving markets. Over the years it has developed hundreds of new apartments and condominiums, converted vacant buildings to office use; and on numerous occasions after resurrecting a property, developed a fast-track marketing program and found a buyer for it.

The company's success continues to earn it industry acclaim. Among honors received from the St. Louis Apartment Managers Association and the Home Builders Association of Greater St. Louis and Eastern Missouri are "Apartment Manager of the Year," "Best Apartment Community" and "Best Management Office."